Your Practice Made Perfect
Marketing the Only Product that Matters—YOU

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“Practice Made Perfect:
10 Principles for Marketing Your Business” 

Get more clients NOW!
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Discover how to equip all your people to be Rainmakers
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Use your competitive advantage for Maximum Results

The traditional model of finding more clients as a professional service business was simple—let the partners do it! Unfortunately, this approach simply doesn’t work anymore in today's hyper-competitive marketplace.

Whether you are a financial services company, a law firm, accounting practice, mental health agency, or a management consulting business it is critical to your survival that every person in your organization understands and practices the powerful principles of dynamic marketing that attracts new clients and new accounts.

In this advanced, hands-on workshop Stephen Fairley will show every person in your company easy ways they can rapidly implement the strategies laid out in his book Practice Made Perfect: 10 Principles for Marketing Your Services. 

During this time you will discover:

• The only 7 sure-fire ways to get new clients in your door NOW
• The 3 biggest obstacles you must overcome before people will buy from you
• Why advertising almost never works for professional service firms
• Using the 2 most cost effective forms of small business marketing to gain immediate attention for your business
• How to quickly set yourself apart from 90% of your competitors
• Much, much more!

Keynote: 45 to 90 minutes
Workshop: 2 hours to 1 day

Click here to find out more  (PDF file opens in new window - 1042kb)

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“Marketing the Only Product that Matters—YOU”

Do you need to…

Implement high impact marketing on a low impact budget?
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Discover your competitive advantage for that winning edge?
♦
Market your business like a PRO—without paying for one?

The difference between success and failure in your small business is based on your ability to focus your time, energy, and resources on the activities that produce the best return for your investment.

Whether you're just starting out or making $20 million in revenues, this powerful workshop will help you discover how to implement high impact marketing on a low impact budget and market the only product that matters—YOU!

Your audience will gain a deeper understanding of why customers buy from them, how to use their most powerful weapon, and specific ways they can be more effective in discovering and meeting customer needs.

Stephen will show you why people really buy:

• benefits not features

• solutions not services

• value not quality

• guarantees not promises

Your group will develop practical action steps to rapidly grow their business along with:

• 3 easy steps to developing a dynamic guerrilla marketing campaign

• The 4 biggest marketing mistakes small business owners make and how to avoid them

• How to powerfully answer the 2 critical questions every customer has, “Why should I buy from YOU?” and “Why should I buy from you NOW

• The 7 real reasons why people don’t buy from a small business

• How to discover and maximize your unique competitive advantage

Keynote: 45 to 90 minutes
Workshop: 2 hours to 1 day

Click here to find out more   (PDF file opens in new window - 2044kb)

For more information about availability and bookings or to contact Stephen Fairley, click here.